Purposeful Doing

“Customer obsession” is key to Amazon’s success

To be Earth’s most customer-centric company is Amazon’s purpose and it shines through in everything they do. We spoke to Florian Baumgartner, Director Consumables, Amazon Germany, about the company’s approach to Purposeful Retail, observing consistent factors over trends, and how their obsession with pleasing their customers takes form. Can you tell us a bit about …

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Trends Shaping The Future of Purposeful Retail (part 2): Truthful Consumerism

In this series, social innovation strategist, Joi M Sears, breaks down the mega trends that are shaping the future of sustainable, Purposeful Retail. The world — politically, economically, and socially — is in a state of disarray. Society is becoming more polarized. Trust in the government, media, NGOs and businesses is at an all-time low. In a bold, new …

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The underlying values, behaivors, and needs driving Purposeful Retail by Kate Ancketill

Founder and CEO of GDR Creative Intelligence, Kate Ancketill has consulted on best practice and strategy in retail, brands and hospitality for 20 years, working with clients like Microsoft, Coca-Cola, P&G, Hilton and Tesco. ‘Innovation almost always starts with cross fertilisation’ says Ancketill. ‘Looking outside of your sector and geography at non-competitors is far more …

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Four fashion entrepreneurs slowing down fast fashion

Kaya Dorey, a member of The DO School community, is the UN Environment Young Champion of the Earth for North America. She founded NOVEL SUPPLY CO, a conscious and eco-friendly apparel brand based in Vancouver. Kaya introduces us to NOVEL SUPPLY CO and other changemakers that are making waves in the fashion and retail industry. Purposeful Retail …

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We are launching a movement around Purposeful Retail — Join us!

The future of retail is one of the biggest economic and societal questions of our time. The disruption it has experienced in recent years due to global digitalization, the change in our collective values and the complete shift in power structures, have transformed the retail environment dramatically. This has a huge knock-on effect on us …

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