Nominate the DOers & Shakers transforming retail with purpose!


Purposeful DOing is at the core of our work at The DO School. We strongly believe that the businesses and people who will thrive in the future will be those whom lead with purpose and have a positive impact on our economy, our society, and our environment.

Together with some of greatest minds behind organizations like H&M, IKEA and Hermes-OTTO International, as well as a selection of dynamic impact entrepreneurs, we’ve spent the last two months taking a deep dive into what Purpose looks like within the retail sector. After 49 hours of interviews, and hundreds of conversations, we’ve gained a litany of sharp insights, which have provided us with a bright perspective of the industry. As always, we want to share our insights with you and elevate the people behind them. With that in mind, it’s time to celebrate the people leading the way in Purposeful Retail! Nominate someone you think deserves a spot on the list here.

Quote from our interview with Helena on Purposeful Retail.

Together with you and our community of impact entrepreneurs, leaders of major organizations, and renowned experts, we are creating a list of the Most Influential DOers & Shakers within Purposeful Retail.

Nominate someone you think deserves a spot on the list here!


Why should I nominate someone?

By nominating somebody you think deserves a place on the list, you not only shed light on those worthy of recognition, but you also play an active role in showing the industry what kind of leadership you want to see more of. By nominating a DOer and Shaker, YOU choose how your future retail experience should look and YOU choose the future leaders within the retail industry.

Who should be on the list?

  • Leaders who use retail as a force for good and create a positive impact on both our society and our planet.
  • People who have had a positive impact on the retail industry in a way that is meaningful to others.
  • Innovative and forward-thinking DOers within the retail industry.

What will happen with the list?

  1. We invite you to nominate people transforming the industry with purpose. 
  2. Together with our Purposeful Retail steering committee and experts in our network, we begin the selection process.
  3. On the 27th of June, we celebrate the DOers & Shakers by presenting the list to senior leaders, industry experts and innovators at our Purposeful Retail Unveiled event in Berlin.
  4. The list will be shared across our global community of purposeful DOers, partners and our international press contacts.
Meet the steering committee for our Purposeful Retail initiative.

Ready to have your say on who you think is transforming retail with purpose? Nominate the DOers & Shakers who deserve to be celebrated here! 

Spread the message by sharing our call-to-action across your social media channels, newsletters, or email lists. Here you find a media kit with sample social media text, images to include, and hashtags to use.

We look forward to your nominations and to celebrating the most influential people in Purposeful Retail together.



Since arriving in 2012, Simone has been weaving her way through the literary scene in Berlin, dabbling in editorial work, publishing, and PR. Likely to be spotted in Templehof with a packet of salted almonds and a fine novel, she sees herself as a jack of some trades and master of none.

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