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Presenting The 25 Most Influential DOers & Shakers in Purposeful Retail

At the heart of The DO School lies Purposeful DOing. We strongly believe that the businesses that thrive in the future will be those that lead with purpose and have a positive impact on our economy, our society and our environment.  With the retail sector being one of the biggest driving forces of our economy …

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“Customer obsession” is key to Amazon’s success

To be Earth’s most customer-centric company is Amazon’s purpose and it shines through in everything they do. We spoke to Florian Baumgartner, Director Consumables, Amazon Germany, about the company’s approach to Purposeful Retail, observing consistent factors over trends, and how their obsession with pleasing their customers takes form. Can you tell us a bit about …

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Trends Shaping The Future of Purposeful Retail (part 2): Truthful Consumerism

In this series, social innovation strategist, Joi M Sears, breaks down the mega trends that are shaping the future of sustainable, Purposeful Retail. The world — politically, economically, and socially — is in a state of disarray. Society is becoming more polarized. Trust in the government, media, NGOs and businesses is at an all-time low. In a bold, new …

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The underlying values, behaivors, and needs driving Purposeful Retail by Kate Ancketill

Founder and CEO of GDR Creative Intelligence, Kate Ancketill has consulted on best practice and strategy in retail, brands and hospitality for 20 years, working with clients like Microsoft, Coca-Cola, P&G, Hilton and Tesco. ‘Innovation almost always starts with cross fertilisation’ says Ancketill. ‘Looking outside of your sector and geography at non-competitors is far more …

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